Running Requires Art

Running isn't just about moving quickly through space using your legs. It's an entire philosophy of striving for harmony. It's an art form. And who better than Nike knows this? That's why we’re launching non standard PR campaign...

In the lead-up to one of the world's largest marathons, we're holding an exhibition of pictures. These aren't just ordinary pictures, but ones featuring routes drawn by runners on maps in special running apps.

To achieve this, a month before the exhibition, we're launching a challenge on social media. Famous athletes and influencers are supporting the challenge by posting theirs unusual “pieces of art." The artworks that receive the most likes will be added to our collection.

The subjects of the artworks vary widely and reflect each artist's individuality — like Lenny Maughan.

Meanwhile, Nike is generating interesting new content and reinforcing the fundamental bond with its community.