Creative = Effective
1—7
A New Year campaign for one of the largest classifieds with European roots. It led to a two-year contract with the brand. After our collaboration, Kufar became №1 in the Belarusian market.
15% growth of website traffic and ad posting by individuals.
New Year self-promo for the most client-oriented advertising agency in Belarus.
This custom handmade packaging brought 5 new clients to our business.
A complete rebranding of Belarus oldest automotive classifieds site.
The brand became №1 in the market.
The luxury oasis of tranquility has received the rank of a "cottage club" and a new positioning.
All the houses in the club were sold out.
Campaign for a general-purpose loan with a high approval rate from a family-oriented bank.
Product sales in the first month following the campaign exceeded expectations by 2.5 times.
A minimalist low-budget social media campaign.
The card became the market leader in its product category.
A campaign against excuses for not living a good life, from a leading developer.
Maintaining the #1 market position.
Below are projects I haven't yet launched.
I created them for fun and to hone my creative skills.
Finally, Global Warming is getting its own recognizable brand.
Public Value: Environmental Care.
The world's first billboards on the digital streets of the world for support of Ukraine.
Public Value: Aid to Ukraine.
A major series of key visuals for the online psychological support service BetterHelp.
Public Value: Mental Health Care.
Value for the Brand: Original Content; Demonstration of an understanding of consumers.
BUD LIGHT makes “Hangover Monday” LIGHTER.
Public Value: Labor Rights Improvement.
Value for the Brand: Genuine care for consumers; Demonstration of shared values.
A set of online visuals for an American expert in musical instruments Sweetwater.
Public Value: Promotion of Culture and Arts.
Value for the Brand: Original Content; Demonstrating Expertise.
Non-standard challenge from Nike to support its running shoe collection.
Public Value: Popularization of Healthy Lifestyle and Art.
Value for the Brand: Original Content; Attracting a new audience.
One month before the election of the 61st U.S. President Burger King is changing its name!
Public Value: Democracy Protection.
Value for the Brand: Original Content; Attracting a new audience.
I am a Creative Copywriter with 8+ years of experience.
Worked for top agencies and the most digital bank in Belarus.
I have a leadership experience, awards at international advertising festivals
(White Square, KIAF, Ad Black Sea, Red Apple) and BS in Advertising.
Wish to change the world through brands and tame the Cannes Lions.
Sure that creativity must be effective.
