Stas Voronetsky

Work / 7

New Borovaya / The New Life

Everything needed for a New Life is at New Borovaya (Eng subs)
Active life starts with the new sneakers here
Life is beautiful only in movies here
Your own studio is only in dreams here
The new life starts on Monday here
New friends are rare here

Background

New Borovaya is a modern residential district with all required infrastructure, rather a rare offer on the real estate market in Minsk, while people’s attempts to start a new life are not so rare. It inspired a motivational campaign against excuses. Just because excuses won’t work here.

Tasks

1) Reflect as many of RTBs as possible.

2) Develop a communication platform to integrate new RTBs and product case messages into through the course of the year.

3) Set a promising emotional tone and style for future communication.

Media: TV and billboards.

newbor.by ↗
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