Conceptual / 2
War Without Borders
The war in Ukraine drags on…
The situation has only worsened in recent years.
Russia relentlessly bombs peaceful cities, killing ordinary civilians (including young children) on a massive scale. It has long been clear that the ambitions of the bloodthirsty Putin extend to the entire world. Ukraine is just the beginning. Ukraine is currently standing up for the entire free world and universal democratic values.
Unfortunately, we increasingly lose sight of this.
Even if the world has forgotten it, we will remind everyone — using a digital format that resonates with our target audience, blending the unexpected with the informative. After all, If the mountain won't come to us, we must go to the mountain.
Certain world-famous monuments and buildings bear a striking resemblance to Ukrainian ones. We intend to leverage this — and the high volume of daily visitors they attract.
And one last thing: when we want to visit an interesting place, what do we do? That’s right — we check Google Maps;)