Work / 4
Take TIMEOUT
Product
A group of out-of-town cottages 27 km from Minsk. Limited edition houses, own picturesque land, gated community of neighbors…
Task
I had to create a name and a logo that would serve as the foundation for the future identity.
Solution
The luxury oasis of tranquility has received the rank of a "cottage club". The word, foreign for Belarus, emphasizes the English style of house architecture, while its meaning perfectly reflects the life philosophy of our target audience. The "pause" sign in the logo supports the positioning saying "For those who have achieved their goals and are in a hurry no more".
Don’t be in a hurry, take a time-out, either.
Because this is already sold out.